e4m Prime Time Awards 2025: Wavemaker and Zydus Wellness Products win top honours

The 12th edition of the e4m Prime Time Awards 2025 was held in Mumbai today, bringing together leading names from the television, advertising, marketing and content ecosystem. The awards night celebrated excellence and creativity across the television landscape, recognising campaigns and content that have made a mark with audiences.

The big awards of the night in the excellence category were bagged by Wavemaker and Zydus Wellness Products Limited. While Wavemaker won the ‘Media Agency of the Year’ honour, Zydus Wellness Products Limited took home the ‘Advertiser of the Year’ award. This prestigious awards celebrated the exceptional creativity, strategy, and innovation demonstrated by brands and agencies across the TV ecosystem. Among the other winners are Mindshare, Havas Play, The Muthoot Group, UltraTech Cement Ltd, Tata Motors Commercial Vehicles, JioStar and ZEEL.

Coming to the metal tally, Wavemaker won 12 metals including 3 gold metals, 6 silver metals and 3 bronze metals while Zydus Wellness Products Limited bagged 3 golds, 6 silver metals and 3 bronze metals across categories for their outstanding work, creativity and innovation.

Among the big winners, Mindshare bagged 9 metals including 4 golds, 3 silver metals and 2 bronze metals, Havas Play won 1 gold, 2 silver metals and 1 bronze metal, UltraTech Cement Ltd bagged 4 gold metals, 3 silver metals and 2 bronze metals, Zee Entertainment Enterprises Ltd won 3 gold metals and 5 silver metals, JioStar bagged 1 gold, 1 silver and 1 bronze metal across categories.

This year’s edition introduces several new categories across marketing, entertainment and talent segments, reflecting the evolving media and content landscape. The awards also featured a refreshed jury panel featuring industry leaders, creative experts and media professionals who evaluated the entries across diverse categories. The platform continues to celebrate innovation, creativity and excellence while recognising the individuals and organisations shaping the future of television-led communication.

The categories of e4m Prime Time Awards span a wide range reflecting the evolving dynamics of TV advertising in a rapidly changing media landscape. The winners of the dazzling awards night were decided across six main categories which are divided into 95 sub categories. This year, the Jury Chair was Arun Narayan, CEO, Jewellery, Titan Company Ltd while the Co-Jury Chair was Dr. Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld and exchange4media. The other jury members included some of the top industry leaders, business heads and experts from diverse fields.

Here’s the complete list of winners: